About

A brand-new motorsport storytelling brand to the market, Minoia aims to tell stories through time through the creation of hand-crafted watches and a fully-fledged motorsport media service.

We believe everybody deserves a little piece of luxury in their lives, which is why our products are reasonably priced but uncompromising in terms of quality.

Each watch is inspired by a great story in motorsport - whether that be a specific car, team or championship - and will be sold with a complimentary book telling the story behind the design.

The purchase of any watch grants customers full access to Club Minoia where a range of benefits can be redeemed in relation to Minoia's media offering.

Sustainability is also very much on our mind, and therefore, for every single watch bought, two trees will also be planted.